The marketing industry has been plagued by a great variety of ethical issues and infractions across a myriad of different mediums. These ethical issues and infractions have pertained to everything from child manipulation to oversexualization of the female gender. The industry has been no stranger to ethic related issues and has almost always been under […]Read more "Greenwashing : A Blight of Modern Marketing"
As a final project for my Nonprofit and Social Marketing class, we were assigned with the development of a service project or plan that could be utilized by a particular nonprofit. This plan or project would be focused on the solving or aiding in of an issue that our client organization is experiencing. We contacted […]Read more "Pure Water For The World: Just One Drop Event Process Reflection"
As a semester long project for my Integrated Marketing Communication Class, we have been working directly with Cloud 9 Catering to create and establish branding for their new trailer extension. We were placed into groups and give a variety of tasks to complete each week. My role in the group soon became evident as I was […]Read more "Hindquarter Extension Branding Project"
This past Tuesday, we had the pleasure of getting to hear from one of the most interesting and influential guest speakers that we have seen this semester. The mans name was Stu McGowan. He first talked a bit about his early life, being born in Japan growing up in a military family, and moving around […]Read more "Stu McGowan Speaker Reflection"
As a final project for my Marketing 315, Event Promotion and Sponsorship class we were tasked with the creation of, coordinating and executing of an event. After a great deal of deliberation, my group, comprised of 3 other members and myself, decided to host a music concert. Originally, we desired to do an event coinciding […]Read more "St. Patty’s Pre-Party Reflection"
Shown above is a variety of design work I created as a photo “mash-up” project for my Visual and Digital Fundamentals class. I very much enjoy this style of design and since have undertaken several projects of similar medium. The idea for this series spawned first from my love of the “Golden Age” era advertising (1930’s-1950’s) […]Read more "“Nuclear Strike” Design Work (No Business or Nonprofit Affiliation)"
Shown above is a variety of design work Ive done for The Northeast Organic Farming Association of Vermont, Also known as NOFA VT. The first piece is a banner created for NOFA VT’s Youtube Page and is still in use today. The following two images are web banners created using NOFA VT stock photography and promotional […]Read more "Various Design Work For The Northeast Organic Farming Association of VT"